Digital Marketing
Unlock the power of digital marketing with our hands-on, expert guidance course and industry-recognized certification!
Duration: 3 Months
Batch Limit: 10 Candidates
- 100% Practical Session
- 1 Month Internship
- 100% Placement Assistance
- 12+ Live Project Assignments
- 12+ Certification
- Agency Style Training
Learn From Agency Specialist
Immersive Hands-On Training
Learn to Run Your Own Campaigns
Get Job Ready in 3 Months
Learning Curriculum
Basic
#1 Digital Marketing Fundamentals
#2 Canva Designing
#3 Social Media Marketing
#4 Email Marketing
#5 WhatsApp Marketing
#6 Affiliate Marketing
#1 Digital Marketing Fundamentals
Digital Marketing Fundamentals
1.1 Introduction to Digital Marketing
1.1 Introduction to Digital Marketing
- Overview of the digital marketing landscape
- Importance of digital marketing in the business world
- Paid, owned, and earned media
- Comparison of traditional and digital marketing
- Understanding the target audience
- Creating buyer personas
#2 Canva Designing
Canva Designing
2.1 Introduction so Graphic DesignImportance of visual content in digital marketing
Basic design principles
2.2 Canva Basics
2.1 Introduction so Graphic Design
- Navigating the Canva interface
- Creating graphics for social media and marketing materials
- Incorporating brand elements
- Designing engaging visuals
#3 Social Media Marketing
Social Media Marketing
3.1 Overview of Social Media Platform
3.1 Overview of Social Media Platform
- Facebook, Instagram, LinkedIn
- Choosing the right platform for your business
- Setting objectives and goals
- Content planning and scheduling
- Introduction to paid promotions
- Ad targeting and budgeting
#4 Email Marketing
Email Marketing
7.1 Building an Email List
7.1 Building an Email List
- Strategies for list building
- Opt-in forms and lead magnets
- Designing engaging emails
- A/B testing and optimization
#5 WhatsApp Marketing
WhatsApp Marketing
8.1 Utilizing WhatsApp for Business
8.1 Utilizing WhatsApp for Business
- Business account setup
- Best practices far marketing on WhatsApp
#6 Affiliate Marketing
Affiliate Marketing
9.1 Introduction to Affiliate Marketing
9.1 Introduction to Affiliate Marketing
- Understanding the affiliate marketing model
- Setting up an affiliate program
Intermediate
#7 Meta Tools
#8 Google Ads Fundamentals (Google Certification)
#9 WordPress Development
#10 SEO (Search Engine Optimization)
#11 Google Analytics and Google Data Studio
#7 Meta Tools
Meta Tools
4.1 Introduction to Meta Tools
4.1 Introduction to Meta Tools
- Overview of tools like Facebook Business Suite
- Integration with other platforms
- Analytics and insights
- Managing multiple social media accounts
#8 Google Ads Fundamentals (Google Certification)
Google Ads Fundamentals (Google Certification)
5.1 Introduction to Google Ads
5.1 Introduction to Google Ads
- Understanding the Google Ads platforms
- Different types of Google Ads campaigns
- Setting up and optimizing search ad campaigns
- Keyword research und ad copywriting bed practices
- Creating effective display ad campaigns
- Targeting and creative strategies
- Video advertising on Google’s platforms
- Creating compelling video
#9 WordPress Development
WordPress Development
10.1 Basics of WordPress
10.1 Basics of WordPress
- Setting up a WordPress website
- Customizing themes and plugins
- Creating and optimizing content
- Basic SEO principles
#10 SEO (Search Engine Optimization)
SEO (Search Engine Optimization)
11.1 On-Page SEO
11.1 On-Page SEO
- Optimizing website content and structure
- Keyword research and implementation
- Link building strategies
- Social signals and their impact on SEO
#11 Google Analytics and Google Data Studio
Google Analytics and Google Data Studio
13.1 Google Analytics Basics
13.1 Google Analytics Basics
- Setting up Google Analytics
- Tracking website performance metrics
- Creating interactive reports
- Analyzing and presenting data effectively
Advanced
#12 Advanced Google Ads Strategies (Google Certification)
#13 SEM (Search Engine Marketing)
#14 Testing and Optimization
#15 Google Ads Certification Exam Preparation
#12 Advanced Google Ads Strategies (Google Certification)
Advanced Google Ads Strategies (Google Certification)
6.1 Google Certification: Shopping Ads
6.1 Google Certification: Shopping Ads
- Setting up and optimizing Google Shopping campaigns
- Product feed optimization
- Designing and optimizing ads for mobile devices
- Mobile-specific targeting and strategies
- Implementing successful remarketing campaign
- Tailoring ads for different audience segments
#13 SEM (Search Engine Marketing)
SEM (Search Engine Marketing)
12.1 Introduction to SEM
12.1 Introduction to SEM
- Paid search advertising
- Google Ads
- Budgeting and bidding strategies
- Ad performance analysis
#14 Testing and Optimization
Testing and Optimization
14.1 A/B Testing
14.1 A/B Testing
- Implementing A/B tests for various marketing elements
- Interpreting test results
- Iterative improvements in digital marketing campaigns
- Staying updated with industry trends
#15 Google Ads Certification Exam Preparation
Google Ads Certification Exam Preparation
15.1 Google Ads Certification Exam Overview
15.1 Google Ads Certification Exam Overview
- Understanding the exam structure and format
- Tips and strategies for successful exam completion
- Hands-on practice with sample questions
- Reviewing key concepts and potential exam scenarios