Canva is a powerful tool for creating visually appealing graphics and designs. In this module, you’ll learn the fundamentals of graphic design using Canva, a powerful and user-friendly design tool. You’ll discover how to create visually appealing graphics, social media posts, and marketing materials that capture your audience’s attention.

• Importance of visual content in digital marketing
• Basic design principles

• Navigating the Canva interface
• Creating graphics for social media and marketing materials

• Incorporating brand elements
• Designing engaging visuals

Creating high-quality content is crucial for capturing your audience’s attention and driving engagement. In this module, you’ll learn how to write effective content that resonates with your target audience and drives conversions.

• Identifying target audience
• Creating buyer personas

• Creating engaging blog posts and articles
• Writing social media posts and captions

• Creating a content calendar
• Planning and organizing content

Effective client communication is essential for delivering successful projects and building strong relationships. In this module, you’ll learn how to communicate effectively with clients, manage projects, and meet deadlines.

• Communicating with clients
• Managing projects and meeting deadlines

• Identifying client goals and objectives
• Creating project proposals and presentations

• Creating project timelines and milestones
• – Managing project resources and budget

Social media is a powerful tool for reaching your target audience and building your brand. In this module, you’ll learn how to create effective social media content, manage social media campaigns, and measure social media performance.

• Understanding social media platforms
• Creating effective social media profiles

• Creating engaging social media posts
• Designing social media ads and campaigns

• Creating social media ad campaigns
• Managing social media ad budget

• Measuring social media performance
• Creating social media reports

Google Ads is a powerful tool for reaching your target audience and driving conversions through search and display ads. This module covers Google Ads basics, creating effective search and display ad campaigns, ad targeting and budgeting, ad analytics and reporting, and ad assignments and feedback.

• Understanding Google Ads platform and auction
• Creating effective search ad campaigns

• Targeting ads to specific audiences using keywords and demographics
• Managing ad budget and bidding strategies

• Measuring ad performance using Google Ads metrics
• Creating ad reports and optimizing campaigns

This module covers Facebook Ads basics, creating effective ad campaigns, ad targeting and budgeting, ad analytics and reporting, and ad assignments and feedback.

• Understanding Facebook Ads platform and ad formats
• Creating effective ad campaigns using Facebook Ads Manager

• Targeting ads to specific audiences using demographics, interests, and behaviors
• Managing ad budget and bidding strategies

• Measuring ad performance using Facebook Ads metrics
• Creating ad reports and optimizing campaigns

Meta Pixels is a powerful tool for tracking your website traffic and optimizing your ad campaigns. In this module, you’ll learn how to create and manage Meta Pixels, track your website traffic, and optimize your ad campaigns for better performance.

• Creating and managing pixels
• Tracking website traffic

• Using pixel data to optimize ad campaigns
• Measuring and optimizing pixel performance

Google Banner Ads is a popular platform for creating and displaying banner ads on websites and mobile apps. In this module, you’ll learn how to create effective banner ads, target your audience, and measure and optimize your ad performance.

• Creating effective banner ads
• Targeting and budgeting

• Understanding Google Banner Ads metrics and reports
• Optimizing ad campaigns for better performance

GA4 is a tool for measuring your website traffic and optimizing your digital marketing campaigns. In this module, you’ll learn how to set up and manage GA4, track your website traffic, and optimize your digital marketing campaigns for better performance.

• Setting up and managing GA4
• Tracking website traffic

• Using GA4 data to optimize digital marketing campaigns
• Measuring and optimizing GA4 performance

GTM is a tool for managing your website tags and optimizing your digital marketing campaigns. In this module, you’ll learn how to set up and manage GTM, track your website tags, and optimize your digital marketing campaigns for better performance.

• Setting up and managing GTM
• Tracking website tags

• Using GTM data to optimize digital marketing campaigns
• Measuring and optimizing GTM performance

Google Search Console is a tool for measuring your website’s search engine optimization (SEO) performance. In this module, you’ll learn how to set up and manage Google Search Console, track your website’s SEO performance, and optimize your website for better search engine rankings.

• Setting up and managing Google Search Console
• Tracking website SEO performance

• Using Google Search Console data to optimize website SEO
• Measuring and optimizing Google Search Console performance

SEO is a crucial aspect of digital marketing that helps websites rank higher in search engine results pages (SERPs). In this module, you’ll learn the fundamentals of SEO, including keyword research, on-page optimization, link building, and technical SEO.

• Understanding search engine algorithms
• Keyword research and planning

• Optimizing website elements (title tags, meta descriptions, etc.)
• Creating SEO-friendly content

• Building high-quality backlinks
• Optimizing website technical aspects (site speed, mobile responsiveness, etc.)

AI in Marketing

AI is transforming the marketing landscape, enabling businesses to automate tasks, personalize customer experiences, and gain valuable insights. In this module, you’ll learn the fundamentals of AI in marketing, including machine learning, natural language processing, and computer vision.

Introduction to AI in Marketing

• Understanding AI and machine learning concepts
• Applying AI in marketing strategies

AI-Powered Marketing Tools

• Using AI for content creation, optimization, and distribution
• Leveraging AI for data analysis and insights

AI and Customer Experience

• Personalizing customer experiences with AI
• Using AI for customer service and support

Prompt engineering is the process of designing and optimizing language prompts to interact with AI models. In this module, you’ll learn the fundamentals of prompt engineering, including prompt design, optimization, and testing.

• Understanding language models and prompts
• Designing effective prompts

• Optimizing prompts for better AI responses
• Testing and refining prompts

• Using prompt engineering for creative applications
• Leveraging prompt engineering for AI-powered marketing

Google Studio is a powerful tool for creating interactive and dynamic reports and dashboards. In this module, you’ll learn how to use Google Studio to create engaging and informative reports, and how to leverage its features to gain valuable insights.

• Understanding Google Studio’s features and capabilities
• Creating a new report in Google Studio

• Adding components and widgets to reports
• Creating interactive charts and tables

• Using data blending and joining in Google Studio
• Creating custom visualizations and components